PAID ADS AUDIT
I’ll show you what’s broken in your ads. Without touching your account.
Most ad accounts have 5-10 fixable problems hiding in plain sight. I’ll find yours using only your public ads and landing pages, and tell you which ones to fix first.
62+ accounts audited · $150M+ managed
audited by Aditya Chaturvedi
“You crushed it! I will implement your feedback and come back to you again.”
Emma Hartley
Founder, Lumen Skincare
“Wow. I had a feeling I made the right choice signing up but this was even better than I thought. Just the new offer increased the CVR by 60%.”
Jacob Reed
Founder, Northbeam Apparel
“Aditya's service is so great I've bought it for three businesses. We now have a clear to-do list to drive conversions from our campaigns & landing pages.”
Olivia Bennett
Founder, Drift Outdoors
“2 out of 7 feedbacks implemented and already ROAS at 4.9. Never seen that on our ads-manager.”
Liam Carter
Founder, Velora Home
Nutrispray
Pee Safe
Bumtum
Raaga
Snapin
Weem
Freecultr
Baesic
Beauty People
Bow & Square
BudsNBerries
AFPL62+
Accounts Audited
37%
Avg. ROAS Improved
$150M+
Ad Spend Managed
Is this you?
Six signs your ad budget is being quietly drained.
Your agency reports 3.5x ROAS. Your P&L disagrees.
Nobody's accounting for returns, discounts, or actual CAC.
Sold by a senior. Run by a junior with 6 months of experience.
No context. No accountability. No real strategy.
60/40 Meta-Google split. Nobody can explain why.
Guesswork dressed up as media planning.
Creatives change randomly. Audiences rotate with no hypothesis.
No testing roadmap. No learnings doc. No plan.
Results drop. Blame shifts to your product, pricing, or market.
The retainer stays the same. The accountability is zero.
Ad spend pours into pages nobody's audited and offers nobody's tested.
More budget just burns faster.
If even two of these sound familiar, your ads aren’t the problem. The strategy around them is.
Why Most Audits Are Worthless
Designed to Sell
Free audits create just enough anxiety to close a retainer. The findings are calibrated to sell — not to solve.
Surface-Level Findings
Screenshots. Red circles. “Your CTR is below benchmark.” You already knew that. You needed someone to tell you exactly why.
Generic Advice
“Test more creatives. Improve targeting. Optimize your funnel.” That’s like telling someone with a flat tire to improve their driving.
When the audit is the sales tool, the findings will always be calibrated to sell — not to solve.
This is not another generic audit
When the audit IS the product, everything changes.
A typical free audit
- Surface-level account overview
- “Improve your CTR”
- Ads only
- PDF you’ll never open
- Vague recommendations
- No follow-up
- Designed to sell you a retainer
This audit
- Ad-by-ad, campaign-by-campaign forensic breakdown
- Specific diagnosis with exact fix for each issue
- Ads + Creatives + Landing Pages + Competitors + CRO
- Private video walkthrough of YOUR brand + written report
- Numbered, prioritised step-by-step implementation plan
- 60-minute strategy call + implementation plan
- Designed to make you money — whether you hire me or not
Still skeptical? The Quick Scan is free. Judge for yourself.
Here’s what you actually get
Watch me audit a real brand
This is exactly what you’ll get. A private video, recorded personally, walking through your ads, creatives, and landing pages.
Every audit is private and personalised. This one was shared with permission.
- Specific to YOUR brand — not a generic checklist
- Plain language — no jargon
- Yours to keep and implement forever
Leak Score
High LeakYour number
Know exactly where you stand — in one number
Every audit produces a Leak Score out of 100. It tells you at a glance how much money your ad setup is leaking — and which areas need attention first.
- Scored across 7 areas: structure, tracking, targeting, creative, landing pages, bidding, competitors
- Color-coded by severity
- Highest-impact leaks flagged first
Your Monday-morning plan
A step-by-step plan you can execute Monday morning
Not just a list of problems. A numbered, prioritised action plan — what to fix first, how to fix it, and what impact to expect.
Fix broken tracking — Meta CAPI not firing on 60% of purchases
Pause 4 campaigns cannibalizing each other in the same auction
Restructure landing page — move social proof above fold, add urgency
Launch competitor creative test — 3 angles identified from Ad Library
Case study
What one Quick Scan uncovered
A real audit of a Dubai-based D2C brand. Public data only. No account access. In 10 minutes of looking at their Meta Ad Library and website, I found:
- !6 of 18 active Meta ads driving traffic to 404 error pages
- !Zero subscription discount — same price for one-time and recurring
- !Broken cross-sell recommending machine parts alongside coffee beans
- !20+ products with no "start here" path for first-time buyers
- !11 grind options with no guidance on which to choose
- !Video ad with production value killed by a bad audio mix
6/18
Ads leading to 404
0/18
Ads with offers
0
Products w/ reviews visible
None
Subscription discount
Choose your audit level
Start free. Go deeper when you’re ready.
Free Quick Scan
Find out where your ads are leaking money. Takes 30 seconds to submit.
- 5-7 min private Loom video walkthrough
- Written summary with 5-7 specific findings
- Leak Score (1-100) rating
- Delivered in 48 hours
- No account access needed
If I don’t find 3+ things you didn’t know, I’ll send you $50.
Full Forensic Report
The complete picture. Every campaign, every creative, every competitor — plus a live call to walk through it all.
- Everything in Quick Scan
- Ad Account Forensic Report (Meta + Google)
- Creative + Landing Page Audit with specific fixes
- Competitor Intelligence Report (3-5 competitors)
- Prioritized Implementation Plan (step-by-step)
- 60-Minute Live Strategy Call
Read-only access only · Delivered in 5-7 days · Full refund if no improvement found
Forensic + Implementation
Don’t just know what to fix. Get it fixed. I’m in your corner for 4 weeks.
- Everything in Full Forensic Report
- 4-Week Implementation Monitoring Window
- 3 Detailed Calls on Implementation Bottlenecks
- Priority support during implementation
- Review of changes before they go live
4-week window · 3 dedicated calls · Nothing ships without my sign-off
Performance doesn’t improve? Full refund. No questions, no forms, no hoops.
Deep Dives are capacity-limited. I work with a small number of accounts each month so every audit gets full focus. 3 spots left for June.
Claim your spot →Let’s Find Your Leaks
Drop your URL below. I’ll personally review your brand and send you a video within 48 hours.
No account access needed. The video and findings are yours to keep and implement, whether you buy anything else or not.
How it works
Submit your URL
Name, email, website. 30 seconds. That’s it.
I review your brand
I go through your ads, creatives, landing pages, and competitors. Personally. Not a bot. Not a junior.
You get the video
Private Loom video + written summary with your Leak Score and the findings that matter most.
Take notes
Most people pause it twice. The fixes are ranked and ready to action.
Share read-only access
Viewer access only — I can’t change anything. Step-by-step instructions provided. Takes 5 minutes.
I go deep
Full forensic across ads, creatives, competitors, and landing pages. 5-7 business days. No stone unturned.
Report + strategy call
Written report. Video walkthrough. 60-minute live call where I walk you through every finding.
You implement
You leave with a prioritised plan and the context to execute it — with or without me.
We align on priorities
Kickoff call. We pick the changes that move the needle fastest and set a 4-week timeline.
3 bottleneck calls
Stuck on something? Detailed calls to troubleshoot the hard stuff.
Review before go-live
I review every change before it goes live. Nothing ships until I’ve signed off.
Results compound
We fixed the leaks. Your spend finally does what it’s supposed to.
You focus on your business. I focus on your ads.
Here’s what a typical engagement looks like.
You
30 minutes total
- Submit your URL (30 seconds)
- Grant read-only access (5 minutes — Deep Dive only)
- Show up for the strategy call (60 minutes — Deep Dive only)
- Implement the plan at your own pace
Me
Everything else
- Review your Meta Ad Library & active ads
- Audit your landing pages & website
- Analyze 3-5 competitors
- Score your Leak Score across 8 categories
- Record a private Loom walkthrough
- Write a prioritized implementation plan
- Deliver the full report
- Run the 60-minute strategy call
Who this is for
This is right for you if…
- You’re a brand spending $15K+/month on Meta or Google ads (DTC, SaaS, or lead-gen)
- You want to know WHERE your budget leaks — not just that “things could be better”
- You’ve worked with agencies before and got generic recommendations that didn’t move the needle
- You want a specific, prioritized, step-by-step plan — not a 50-page PDF of charts
- You’re ready to implement — you just need someone to tell you exactly what to fix first
After their audit
What brands say
“Five minutes in and I was like — how did our agency miss this? We fixed three things he flagged. ROAS jumped 34% in two weeks.”
Founder
D2C Skincare Brand
“Almost didn’t do it because agencies give audits free. Night and day. Every single recommendation was specific to MY brand. Not a template.”
Marketing Head
Fashion E-commerce
“Had zero idea what competitors were running on Meta. The competitor analysis alone was worth it. Plus a clear 90-day roadmap we’re still following.”
Co-founder
Electronics D2C
Straight answers
Fair questions
How do I know I’ll actually get value from this?+
The Quick Scan is free. If I don’t find at least 3 things you didn’t know, I’ll send you $50. You’ve got nothing to lose.
Will this just tell me what I already know?+
No. You’ll see findings your agency missed — or things you didn’t even know to look for.
I’m a business owner, not a media buyer. Will I understand the plan?+
Yes. Plain language, clear priorities, no jargon. Written for founders, not ad managers.
Is it safe to share my ad account with someone online?+
Yes. Read-only access only — I can’t change anything. For the Quick Scan, I don’t need access at all.
Why is the Quick Scan free? What’s the catch?+
No catch. It’s how I show you what I can do. Some people implement on their own. Others go deeper. Either way, you win.
If you’re this good, why give away free audits?+
Because the audit IS the proof. I don’t need a pitch deck. I just need your URL and 5 minutes of your time.
How is the Deep Dive different from the Quick Scan?+
The Quick Scan covers what I can see publicly. The Deep Dive goes inside your account — full forensic, competitor analysis, strategy call, and a step-by-step implementation plan.
What’s the money-back guarantee exactly?+
Quick Scan: I don’t find 3+ things you didn’t know, I send you $50. Deep Dive: no improvement, full refund. You keep everything either way.
Do you also offer ongoing ad management?+
No. I’m not an agency. What I offer is audits and strategy — find the leaks, build the plan, and you or your team implement. That’s how you stay in control.
What happens after the Quick Scan?+
You get your video, Leak Score, and findings. Implement yourself or go deeper with the Forensic Report. No pressure. Most people start here and decide from there.
AuditorAditya Chaturvedi
Founder, advertising nerd
I built BTB Audits because founders do not need another 80-page report.
I have paid for audits. I read the giant PDFs. I still ended up asking the one question that matters: what do I fix first?
Your ROAS is not just one number. It is your offer, your creative, and your landing page, all tangled together.
That is why every audit is a short video. I walk through your account like an owner would. Where the money leaks. What your competitors are doing. Which creative is tired. And what would actually win you more sales.
The goal is not to look smart with 50 fixes. The goal is to hand you the 5 to 10 moves that matter, in order. So you or your team can ship this week instead of arguing over a PDF.
You do not get audit theater. You get the next right moves.
$150M+ in ad spend managed across Meta and Google.
Your ads are leaking money right now. Let me show you where.
Drop your URL below. I’ll personally review your brand and send you a video within 48 hours. Free. No account access.